Cookie Policies

This Cookie Policy explains how we use cookies and similar technologies on our website in compliance with the General Data Protection Regulation (GDPR) and the Austrian Telecommunications Act (TKG 2003).

By clicking “Accept” on our cookie banner, you consent to the use of non-essential cookies. Essential cookies are used regardless of consent, as they are necessary for the operation of the website.

1. What Are Cookies?

Cookies are small text files stored on your browser or device when you visit a website. They help maintain functionality, analyse usage, and personalise content. Cookies may be temporary (session cookies) or stored longer (persistent cookies).

We may also use similar technologies such as local storage, pixels, or tags for the same purposes.

2. Types of Cookies Used

(A) Essential / Strictly Necessary Cookies

These cookies are required for our website to function properly, including:

  • Navigation and page loading
  • Shopping cart and checkout functions
  • Security and fraud prevention

These cookies do not require your consent.

(B) Functional / Preference Cookies

These cookies store your preferences, such as:

  • Language settings
  • Region
  • Display choices

We only activate them with your consent.

(C) Analytics / Performance Cookies

These cookies collect information on how visitors use our site, including:

  • Page views
  • Session duration
  • Click behaviour

Examples: Google Analytics, MatomoUsed only with your consent.

(D) Marketing / Advertising Cookies

These cookies track your behaviour across websites to deliver personalised ads.

Examples include:

  • Meta Pixel
  • Google Ads Remarketing

These require explicit consent.

3. Legal Basis for Using Cookies

Under Article 6(1)(a) GDPR and § 165 TKG 2003, we must obtain your consent before placing non-essential cookies. Essential cookies are covered by our legitimate interest in providing a functional website (Article 6(1)(f) GDPR).

4. Third-Party Cookies and Data Transfers

Some cookies are set by third-party providers. These providers may process data in countries outside the EU/EEA.

We ensure that adequate safeguards (e.g., Standard Contractual Clauses) are implemented when data is transferred internationally.

5. How You Can Control Cookies

On your first visit, our cookie banner allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Manage preferences by category

You can modify or withdraw your consent at any time using the “Cookie Settings” link in the footer.

You can also disable cookies in your browser settings.

6. Retention Periods

Cookie storage duration varies depending on their type:

Session cookies: deleted when you close your browser

Persistent cookies: remain on your device until the expiry date specified by the provider or until you delete them manually

Specific durations can be found in your cookie settings panel.

7. Contact Information

For questions about this Cookie Policy or your rights under GDPR, contact us at:

Company Name: Mirou e.U.

Address: Meraner Strasse 5, 6020 Innsbruck, Austria

Email: info@mirou.at